2012-02-13

New semester

I'm not sure how interested you guys are about my uni life in terms of what I'm actually learning about - but I am ;) this is some of the things I will be learning about in the next few months:

1204HSL Introduction to Event Management
Events have long played an important role in human society. Whether they be personal celebrations, festivals, carnivals, or fairs, societies the world over have enjoyed organizing and attending events. Moreover, the event industry has been the business growing success story of the past decade. All events are dynamics and challenging management environments that require expertise in several business disciplines, together with an understanding of the social and cultural impacts on stakeholders. This course will introduce the student to the emerging field of event management.

1003MKT Introduction to Marketing
Marketing is everywhere, everyday and is the process that facilitates the exchange of products and services for the benefit of individuals, groups, organizations and society as a whole. Central to this course is the consumer's perspective, and while you are a student you are also an active consumer in the marketing process, so you will appreciate the approach we take in presenting this course.
There are two key components to marketing. Firstly it can be thought of as a philosophy, an attitude, a perspective or a management orientation focusing on customer satisfaction. Secondly, it is an organizational function and a set or processes for creating, communicating and delivering value for customer and managing long term customer relationships so as to benefit the organization and it's stakeholders in dynamic environments. The study of marketing provides fascinating insight into how organizations create, distribute, promote and price their goods and services to facilities satisfying exchange relationships.

1001HSL Foundation studies
This course will examine the inter-relationships between tourism, hospitality, event and sport under the overarching concept of leisure. It will investigate participation trends, policy frameworks, employment opportunities and management issues within these sectors.

1220HSL Information Systems for Services Industries
This course focuses on the information systems that support the tourism, leisure, hotel and sport industries. It provides the student with a theoretical knowledge of the ways in which information technology is transforming these industries and the likely impacts of technology growth in the future. Students will develop an understanding of how different information system technologies can be applied to achieve specific business goals.

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